The Saint Louis University Licensing and Trademarks program was established to protect and promote the marks and logos of Saint Louis University. Through a partnership with the CLC, Saint Louis University monitors commercial and internal use of Saint Louis’ marks and are responsible for managing licensees. Please help us keep the Saint Louis brand strong and request a license before printing or producing materials bearing University's marks and logos.
Who needs a license?
- Any manufacturer of products bearing the marks of the University must be licensed before offering the product for sale. All retail outlets are responsible for insuring that the merchandise they sell is licensed.
What products may be licensed?
- The University has the authority to approve or disapprove any product submitted. No product using the University's marks may be produced without the approval of a representative of the Saint Louis University Licensing Program.Â
See more licensing information here:
CLC License InfoÂ
How does a company apply for a license?
- Submit your application to CLC who will review the application to ensure that the application includes all required paperwork and then CLC sends to Saint Louis University. Apply Here
- Depending on the time of year the application is submitted, the application review time for Saint Louis can vary. Many factors are considered when reviewing new licensing applications.
- CLC will alert a company when Saint Louis has made its decision regarding its application. Due to the larger number of licensing requests that the Saint Louis Licensing and Trademarks program receives, please do not contact the Saint Louis Licensing and Trademarks program to check on the status of an application. Instead, please send an email to applications@clc.com.Â
Who is responsible for the University's Licensing Program?
On the Saint Louis University campus, the person responsible for the Licensing Program is:
Matt Krob
VP Marketing and Communications
Saint Louis University
221 N. Grand Blvd.
St. Louis, MO 63103
Tel: (314) 977-2542
Email: matt.krob@slu.edu
For information on how to become a licensee and produce Saint Louis University merchandise, contact:
The Collegiate Licensing Company
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
Tel: (770) 956-0520
Website: www.clc.com
Frequently Asked Questions (FAQ)
What is a trademark license?
A license is a written legal agreement between the owner of the trademark (licensor) and a manufacturer/vendor (licensee). The licensor grants permission to the licensee to affix the licensor's trademark(s) on a product(s). This license must be in place before use of the marks.
What is a trademark?
As defined by the US Patents & Trademarks Office, "a trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others." A trademark need not be registered in order to have protectable rights to it, simply by using or displaying a mark acquires automatic trademark rights to the owner.
What are the benefits of a licensing program?
A licensing program exists to protect the name and marks of the University and to enhance the image of the University through the signing of licensing agreements authorizing the use of the marks on high quality and tasteful merchandise. It is also the responsibility of the office to ensure that the University receives the appropriate commercial value for the use of its trademarks.
Who must be licensed?
Anyone or any business/organization wishing to use the University's trademarks or verbiage on any product must have a license before offering the product/goods for sale. This also includes sale to University departments, campus organizations and recognized student organizations. Premiums, promotions and advertising are included as well.
Who needs to use a licensed vendor?
If your order will include a University mark in the design, it must be purchased from a licensed vendor.What if my item is a publication or brochure that I wish to use the University's trademarks on? The trademarks of the University may not be used on publications, brochures, advertising or miscellaneous print material without permission from the University.
More Links:
Retail Logo Guide
Approved Licensees
University Branding Guidelines
Athletics Branding Guidelines
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