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Saint Louis Billikens Athletics

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Name, Image and Likeness (NIL)

NCAA student-athletes can now receive compensation for the use of their name, image, or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs, and more, in accordance with NCAA rules, Missouri state law, and Saint Louis University NIL policy. Fans, alumni, season ticket holders, and the St. Louis Community are encouraged to support SLU student-athletes’ NIL activities in a variety of ways.
 

The Billiken Exhange

Looking to reach out directly to student-athletes about NIL? The Billiken Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect directly with student-athletes.
  • Registered businesses can search, filter and initiate conversations with your student-athletes to discuss an NIL deal.
  • Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Billiken Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger.
  • The institution does not have to get involved in the deal and all transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.
  • Neither the school nor INFLCR take any revenue from NIL transactions in the Exchange.
 

The Billiken Victory Fund

For businesses and fans that don't know where to start, the Billiken Victory Fund is a way to show support to the department at large. The Billiken Victory Fund, an independently run NIL Collective, was founded with a mission of raising funds and creating partnerships to enable Saint Louis University student-athletes to maximize their NIL value. The organization connects fans, alumni, businesses, and charities with student-athletes while harnessing the power of Saint Louis University and the St. Louis community. Fans can show their support through memberships, donations, and corporate sponsorships.
 
Billikens Sports Properties

Billiken Sports Properties (LEARFIELD)

Businesses and donors looking to feature student-athletes in advertisements, sponsorships, and promotions in conjunction with the Saint Louis University brand can contact Billikens Sports Properties. BSP, the local, dedicated LEARFIELD team, manages sponsorship relationships and SLU branding. They provide corporate partners with opportunities with the Billikens in both traditional and new media. Businesses can bolster their brand and garner maximum exposure through Saint Louis advertising inventory such as venue signage, event sponsorships and promotion, corporate hospitality, television, digital engagement, and visibility via the official athletics website, radio game broadcasts, and coaches’ shows.

Sponsorship activities can also now involve NIL promotions utilizing SLU student-athletes.

Kyle Ingram
General Manager
Billiken Sports Properties
kingram@billikenssportsproperties.com
 
The Billiken NIL Store

The Billikens NIL Store

Shop officially licensed NIL merchandise and support your favorite athletes! Powered by Campus Ink, student-athletes earn industry-leading payouts on every sale.

Exclusive Drops: Artists work with SLU student-athletes to make quality custom merchandise for fans, with more athletes are added regularly.
 

Trademarks and Licensing Program
Engaging in an NIL contract with a SLU student-athlete does not automatically allow a business to use SLU trademarks. To use university marks (Saint Louis University, Billiken, uniforms, school colors), businesses must obtain prior approval through the Trademarks and Licensing Program. All requests will be considered on an individual basis and may not be approved. Saint Louis University will not consider requests from companies that are direct competitors of our current sponsors and/or partners. Businesses will not be permitted to use university trademarks without prior approval, and are liable for misuse of intellectual property.

Matt Krob
SLU Director of Design Services
(314) 977-2542
matt.krob@slu.edu

Saint Louis University
Name, Image, Likeness:
 		 Matthew Jakobsze
Assistant AD for Compliance & NIL 
Saint Louis University Athletics
(314) 977-3509, matthew.jakobsze@slu.edu
 
Corporate Sponsors:

 		 Kyle Ingram
General Manager
Billiken Sports Properties, 
kingram@billikenssportsproperties.com
 
SLU Licensing Program: 

 		 Matt Krob
Director of Design Services
Saint Louis University
(314) 977-2542
matt.krob@slu.edu
 

Resources
SLU NIL Policy
Missouri NIL Law
Retail Logo Guide
Approved Licensees
University Branding Guidelines
Athletics Branding Guidelines
 

 

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